Acorns, a user-friendly investment app, simplifies saving and investing by automating small contributions into portfolios. While updates in 2025 enhance its offerings with sustainable portfolios and retirement tools, fees and simplicity might not suit experienced investors. Ideal for beginners, it lays a foundation for financial growth.

Acorns is a popular investment app designed to simplify saving and investing for users by rounding up everyday purchases and placing the extra change into diversified portfolios. The app has grown significantly since its inception, offering a variety of features aimed at individuals new to investing or those wanting a hands-off approach to building wealth. One of its key strengths lies in its user-friendly interface and ability to automate investments through small contributions, which makes it particularly appealing to younger users or people who struggle to save consistently.

In its 2025 iteration, Acorns continues to prioritise simplicity while enhancing tools such as personalised financial advice, educational content, and goal-based investing. New features include options for sustainability-focused portfolios and expanded retirement savings plans, underlining a shift towards catering to more diverse investment needs. These updates aim to broaden its user base and support financial literacy. However, like any platform, Acorns is not without its challenges. Fees, while seemingly low, can disproportionately affect small balances, eroding returns over time. Moreover, the core round-up feature may not be sufficient for those aiming to achieve aggressive financial goals or seeking higher performance investments.

Acorns prides itself on being inclusive, making investing approachable for individuals with little financial knowledge or limited capital. Yet, there is an ongoing question of whether it is the best option as users' portfolio sizes and financial ambitions grow. Competitors often provide lower-cost alternatives or tools for more experienced investors, offering a greater range of customisation. While Acorns excels at introducing users to the idea of investing, moving beyond its simplicity to more robust options might be a necessary step for some as they progress on their financial journey.

In summary, Acorns in 2025 remains a strong choice for people looking for an intuitive way to start saving and investing passively. However, its fee structure and limited advanced features might leave more seasoned investors wanting additional flexibility and cost efficiency. Nonetheless, as a beginner-centric platform, Acorns continues to serve its niche effectively, playing an important role in fostering a habit of investing for a broader audience.