Greece's property market is on a stabilising growth path, fuelled by economic recovery, foreign investments, and rental market demand.

Greece's residential property market has experienced significant fluctuations in recent years, driven by a mix of economic recovery, foreign investment, and government incentives. By 2025, the sector is expected to show a more stabilised trajectory, benefiting from sustained demand both internally and from international buyers. A key factor behind the market's renewed interest is the nation’s Golden Visa programme, which grants residency to non-EU nationals investing in real estate, incentivising a diverse pool of investors. Urban hotspots like Athens and Thessaloniki have seen particularly strong growth, with their affordable prices making them appealing compared to other European capitals. At the same time, islands and coastal areas remain attractive for luxury and second-home purchases. However, challenges persist, such as the need to modernise the country’s housing infrastructure and address specific regulatory hurdles.

The Greek government has taken active steps to attract investments through tax incentives, reducing property taxes, and simplifying purchase processes. These policies have markedly affected the influx of international buyers, bolstering demand for both urban residences and vacation homes. Meanwhile, the rental market continues to thrive, spurred by Greece’s robust tourism industry and growing numbers of long-term expatriate residents. The resurgence of short-term rentals, facilitated by platforms like Airbnb, is expected to sustain overall rental yields at competitive levels in the coming years.

Analysts predict that the 2025 Greek property market will greatly benefit from broader economic growth, bolstered by both European Union-backed recovery funds and increasing investor confidence. With the rising demand, property developers are also focusing on sustainable, energy-efficient housing solutions to meet modern-day expectations and align with EU environmental standards. Yet, the market carries certain risks, including potential price bubbles in high-demand areas and sensitivity to global economic uncertainties. Despite these challenges, Greece is proving to be a rising player in the European property scene, offering a rich mix of opportunities across segments while promising long-term growth potential.