Nearly three-quarters of Londoners successfully juggle side hustles, creating income and pursuing passions with minimal time investment.

Londoners are increasingly turning towards side hustles as a means of supplementing their income and exploring personal passions. According to a survey by Adobe Express, nearly three-quarters of Londoners with side ventures report their efforts as successful. Fields like technology, creative industries, and wellness rank as the most desired sectors for those planning new ventures. Among the motivations for setting up side hustles, financial gains top the list, followed by flexibility and the pursuit of hobbies. While only a small proportion plan to fully transition their side gigs into full-time businesses, over half are open to the idea if their projects see significant results. Time commitment appears manageable for most, with many spending less than 10 hours weekly on these enterprises. Earnings vary, with a substantial number making between £100 to £500 monthly, and some exceeding £1,000. Key enabling factors for success include leveraging social media, support networks like friends and family, and skill-building through online resources. Social media, in particular, serves as a pivotal growth tool for many small businesses. For guidance on launching or improving a side hustle, aspiring entrepreneurs can explore resources such as blogs and online training platforms. Overall, the survey paints a picture of Londoners harnessing innovation, flexibility, and community support to navigate financial challenges and achieve personal fulfillment through side hustles.